Tali Sharot: The Influential Mind

Tali Sharot: The Influential Mind
Why Our Brains Resist the Truth

It’s pointless debating with someone who’s got their mind set on certain beliefs…right? We’ve all been in a situation where, despite a clear presentation of all the facts, we just can’t change someone’s mindset. But perhaps we try to influence others in all the wrong ways. Neuroscientist Tali Sharot says using facts and figures is incompatible with how the brain works.

When someone disagrees with us what we tend to do is either stop listening or we’ve come up with reasons while they’re talking why they’re wrong and I’m right.

She says the brain encodes information differently depending on how we relate to the other person and that emotion plays a bigger role than reason. When trying to influence others she says the best first step is find common ground.

When two people make decisions together, when they disagree…. the brain really fails to encode the information coming from the disagreeing partner. But when two people agree, each person is very precisely encoding the information coming from the agreeing partner.

Her latest book, The Influential Mind, explores the many ways our brain receives information and why.

Listen here to Tali Sharot explain the core elements that govern the human brain.

About Our Guest:

Tali Sharot is the founder and director of the Affective Brain Lab at University College London, and author of The Optimism Bias: A Tour of the Irrationally Positive Brain, and The Influential Mind: What the Brain Reveals about Our Power to Change Others.

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin



0 0 votes
Article Rating
Notify of
1 Comment
Inline Feedbacks
View all comments
5 years ago


My name is Anna, a translator and a teacher from Russia. I have recently translated your book “Influential Mind”. It should be published soon in Russian. It was very interesting for me to work on your book. I wasnt indifferent to it. And I would like to buy some original versions. Could you tell me where I can buy it in the original? Perhaps you have a couple of copies with your autograph? Id like to buy it.

Grechishnikova Anna.

Would love your thoughts, please comment.x

Subscribe to UPLIFT's free Newsletter

Get our regular newsletter sharing the latest updates, articles, films and events.

How will my data be used?