Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question ‘Why?’. His examples include Apple, Martin Luther King, and the Wright brothers.

The author and consultant explores how leaders can inspire cooperation, trust, and change.

He says that our biology helps us understand the ‘why’.

“When we communicate from the inside out, we are talking directly to the brain that guides behaviour.”

Enjoy this inspiring talk which has become one of the most watched Ted talks ever.