Can Peace go Viral?

BY Jacob Devaney
Can Peace go Viral?
The power of social networks now allows good ideas to have self promotion built-in! 

The profit-driven model of mainstream media has delivered the lowest common denominator of human potential. With a focus on fear, violence, division, and sound-bites that never delve into the deeper roots of issues, the news media exploits the symptoms of global issues without ever addressing the underlying cause. Meanwhile the masses are lured into watching these programs while advertisers remind audiences about their inadequacies and encourage them to buy things they don’t need. Real communities don’t work this way, and neither do the social networks that mirror natural human interactions. While gossip continues to play a role in social circles, the stories that stick most in peoples heads are always the ones that bring hope, inspire, and lift the community up. Peer to Peer Diplomacy lays a foundation for a process of undermining the exploitation of the fear, violence, and division propagated by the mainstream media thus allowing the peace, love, and mutual respect stories to go viral.

Imagine these 2 scenarios

1. Give ignorant people weapons and feed them with fear, or
2. Put communications technologies in the hands of intelligent/compassionate people and feed them with inspiration.

It isn’t hard to imagine the different outcomes between the two! Option number one  is very lucrative for certain industries including the military industrial complex, prison industry, mainstream media. Option number two works on a different kind of currency, social equity, that includes lucrative opportunities but is not solely driven by a desire for money. Creative inspiration and the desire for community enrichment are non-monetary forms of currency that provide incentive for innovation even when funds may be lacking. There is a growing movement of people who know and understand this concept. As this evolves, so will the opportunities for the financial success of compassionate action, social innovation, and creative problem-solving.

Charles Eisenstein Quote

“Follow the money” is a great way to understand what motivates policy, wherever the greatest incentive is for profit, is usually where things go in our current system. In a recent article entitled, The Biggest Moneymaker Of All Time: Cancer, And Why The Profiteers Don’t Want A Cure, the author reminds us what happens when the financial incentives of not finding a cure outweigh the financial incentives for a cure. The same logic applies to war, and so many practices that are destroying communities, and the environment. What if large amounts of people allowed higher ideals to motivate them by embracing the concept of social equity as an incentivizing force? We are seeing this concept slowly take hold around the world aided by technology and fuelled through social networks.

In Post-Capitalism: Rise of the Collaborative Commons, the author starts out by stating that “the revolution will not be centralized”. This article lays out the foundation for a very hopeful vision of the future inspired by the work of economist, Jeremy Rifkin. Rifkin writes and speaks about the third industrial revolution in which there will be a reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct business, govern society, educate our children, and engage in civic life. Though this is a revelation when applied to modern systems and technology, this wisdom is inherent in the traditional values of indigenous communities where cooperation is central to village life. Charles Eisenstein is another pioneer in the realm of gift-economies, bringing the concept of community and sacred back into our understanding of commerce.

Jeremy Rifkin Quote

So how does all of this express itself when it comes to creating peace? Ronny Edry and Michael Tamir are applying this wisdom through multiple initiatives at The Peace Factory. If we are entering the Third Industrial Revolution, then the Peace Industry is likely a good place to buy stock! Where good ideas lack an advertising budget, they make up for it in people networks. Sharing inspiration makes you more friends and increases your social equity, plus it’s a whole lot of fun. Engaging your friends in a discussion about new concepts, hopeful solutions, and dreaming of a better world is central to the emerging paradigm. So what are you waiting for? Give it a like, give it a share, start an inspired conversation in the comments below and you will be adding fuel the fire that is transforming our planet into a more sustainable, healthy place to live for all of us.

Ronny Edry on the power of viral images to promote Peace

BY Jacob Devaney
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